We humbly present some of the dynamic early stage teams who put their trust in us.
Our clients span the globe (London, Paris, Zurich, Stockholm...), platforms (marketplaces, mobile, hardware), and industries - from fashion to finance.
Yabbly is led by a Seattle-based team with backgrounds from Google, Microsoft and Harvard Business School. When we met them the platform was a Q&A offering for consumer focused products. As an alternative to the time sink of poring through Amazon product reviews, anyone could pose a question and get it answered within 48 hours by the community. The concept was (and is!) novel and useful, but the team wasn't seeing product-market fit yet. Bright Leap assisted Yabbly in fully evaluating their existing market offering through paid media channels, and developed structure to their ensuing product pivot to manage against runway. Today, Yabbly has found their 'fit' as a platform for reading, participating in, and hosting free interactive interviews about tech entrepreneurship.
Barnebys is a search engine for auctions everywhere led by a Stockholm-based team. When we met them they were evaluating expansion to the US, the largest auction market in the world. Bright Leap assisted Barnebys in all aspects of their US marketing efforts: paid (Adwords and Facebook), earned (social media and editorial strategy), and owned (optimizing SEO for the US platform). As they were launching with little awareness in the US, we've also assisted in devising and executing their PR strategy, building strategic media and industry partnerships, and developing branding campaigns to drive awareness.
littleBits provides everyone with an easy way to learn and prototype with electronics through their award-winning library of electronic modules (e.g. sensors, LED, wireless, etc). We met their NYC-based team several months before their successful Series B round of financing, at a time when they needed to get smarter about the data they were getting on their customers through their e-commerce channel. Bright Leap dug into their historicals and developed cohort analysis to convey just how 'sticky' littleBits really was.
FreshGrad is a platform for connecting recent grads with jobs that best fit their skills and interests beyond what's presented on a resume. We met the NYC-based team behind FreshGrad in the months gearing up to their public launch and were brought on board to help devise their social media strategy pre- and post-launch. Bright Leap helped FreshGrad establish critical understanding of their competitive landscape, and we devised a social strategy that differentiated them while also being sustainable for their small-yet-growing team to manage internally post-engagement. Through a mix of paid media and content strategy, Bright Leap grew FreshGrad's Facebook fan base to an audience of 2,000 targeted and engaged followers pre-launch.
We partnered with the NYC-based team behind Zkipster, a guest list tablet application for the event industry. Zkipster had built a truly global organization, with HQ in Zurich and sales offices in London, Sao Paulo, Hong Kong and of course NYC. Bright Leap selectively takes on B2B clients, and this was one of them: Zkipster was looking to build better insight into their online conversion efforts and ramp up their content strategy. We reviewed their historicals and developed clear KPIs across their online and offline marketing efforts to identify their CPL and CPA, and work on optimizing them.
ii.do is a spin-off product from the London-based and WAYRA-accelerated CrowdReactive team. CrowdReactive's platform enables anyone to crowdsource and curate Twitter and Instagram photos taken at events in real-time. They were seeing huge growth and a compelling use case for their product amongst brides and grooms, and ii.do was born as a more targeted marketing platform for the wedding industry. Bright Leap came onboard to help ii.do launch in the US, by focusing on building a market-specific content strategy that appealed to their target audience.
Producer is led by a NYC-based team with backgrounds at Couple, Bondsy and Betaworks. Our team was blown away by the technology they'd built -- an elegant program for Creatives to build non-templated iOS applications without a line of code. Bright Leap came onboard early in their production cycle, well before their private beta, to co-strategize on early audience targets and to develop their branding differentiation and media and B2B sales approach in a small-but-growing competitive space.
FreshNeck is a tie subscription service for men. We met their NYC-based team pre-holiday to develop their paid media strategy for their busiest new user acquisition period. Our team evaluated competitive data along with FreshNeck's organic search performance to devise a keyword strategy that mixed trademark, generic and branded terms. Our team was blown away by the results - an average bounce rate for Adwords traffic well below 5% through the holiday season and remaining consistently low post-holiday, the lowest bounce rate across all channels.
We partnered with the NYC-based team behind First Finance Institute, a global provider of e-learning programs and certifications for corporate finance and capital markets -- a faster and cheaper alternative to the traditional CFA. First Finance Institute, with HQ in Paris and teams in Hong Kong and New York, had historically been a provider of on-site, internal corporate financial training programs, so their e-certificates were a first foray into digital products. Bright Leap came on board to oversee their owned (SEO) and paid media strategy (Adwords, Facebook and re-targeting) to drive traffic, sign-up and sales conversion for their newest offering.
mater mea is an online magazine that features working women of color, with a focus on their balance between career and family. Our team served as strategic partner to the NYC-based team, helping to concept their editorial strategy and production process, build their early pipeline of B2B relationships for ad sales, and develop and execute a content syndication strategy for reach. Four weeks post-launch, we'd secured a year-long syndication contract for mater mea with the Huffington Post.