our Pre-Market Entry Strategy support
US PRODUCT LAUNCH
Competitive Landscape Analysis

Branding, Pricing, Audience Target and Market Entry Plan

Financial Forecast and Valuation Advisory

Creation or Translation of Investor Presentation

US LEADERSHIP RECRUITMENT

we Structure and lead the full process: screening, first, second and final stage interviews.

Develop candidate test requirements, review reference, support offer negotiations

Support full compensation package creation (Equity, Sales Commission, Budget Oversight, Health Insurance)

our DIGITAL MARKETING capabilities
EARNED MEDIA
Social Media

Content/Channel Strategy & Production

Monitoring & Analytics

Community Management

Forums

Third Party Site Community Management (LinkedIn Groups, Reddit, Quora)

Bloggers & Vloggers

Guest Post/Content Relationships, Social Media Takeover Collaborations, Product Review Outreach

OWNED MEDIA
Email

Content Strategy & Production

Platform & Analytics Setup (Marketo, Hubspot, Mailchimp)

Drip Email Rule Structure, Content Production & Optimization

CRM Segmentation Strategy

SEO

Site/Competitor Audits for On/Off-Site Strategy Optimization

Site Copy

Web & Mobile Copy Refinements for US Audience

PAID MEDIA
Google Adwords

Pay-Per-Click & Display Campaign Strategy & Setup, Asset Creation, Spend Optimization

Paid Social

(Facebook, Twitter, LinkedIn) Strategy, Asset Creation, Spend Optimization

Display Retargeting

(AdRoll, Criteo) Platform & Analytics Setup, Ad Asset Creation, Optimization

Sponsored & Syndicated Content

Sponsored (Media, Blogs, Newsletters) - Strategy & Spend Optimization

Syndication (Taboola, Outbrain) - Strategy & Spend Optimization

our PARTNERSHIP and BUSINESS DEVELOPMENT services
US SALES REPRESENTATIVE
Lead prospecting, sales collateral creation, lead qualifying and term negotiation. We offer this “sales team on the ground” service when target aligns with our key industry networks.

KEY INDUSTRIES: Retail, Fashion/Beauty, Arts, Luxury, Entertainment, Publishers and Startups

DIGITAL MARKETING FUNNEL OPTIMIZATION
We frequently support clients with improving their digital inbound funnel. This often involves: CRM segmentation, drip email development for automated prospect qualifying, landing page testing, and syncing back-end marketing and sales systems.

MARKETING PARTNERSHIPS
Ideate and secure partnerships with US Brands and Affinity Brand Targets. Key Industries: Retail, Luxury, Banking, Entertainment

Ideate and secure partnerships with Publishers for Tech Integration, Content Syndication (Editorial & Video), Product Reviews. Key Sectors: NYC Media, Lifestyle, Fashion/Beauty, General Business

Ideate and secure partnerships with Influencers for Social Media Takeovers, Product Reviews, Brand Ambassador. Key Verticals: Fashion/Beauty, Lifestyle, Moms

Ideate and secure Holiday Collaborations with Brands, Media, Influencers (e.g. Pop-up Stores, Tech Integration, Content Syndication)


 

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